Date of Award
6-1929
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Business Administration
Second Advisor
J. L. Sullivan
Abstract
The modern trend of business is distinctly toward the creation of new business instead or trying by costly competitive methods to divide up among the producers the business already created. The manufacturer must sell his products by giving them value, creating a demand and then giving the retailer aid in selling them. The savage , crushing forces or competition to- day attack more fiercely than ever before . To act at once and to act correctly is the only method to be used by manufacturers in their struggle for existence . All concerns are aggressively striving to out-do each other in attaining the coveted prize of CONSUMER demand and profitable sales .
Recommended Citation
Schmidley, J. Edward, "The Success of Direct-By-Mail Advertising in Modern Business" (1929). Bachelors’ Theses. 2145.
https://epublications.marquette.edu/bachelor_essays/2145
Comments
A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Bachelor of Philosophy in Journalism. Marquette University, Milwaukee, Wisconsin.