Date of Award

6-15-1938

Degree Type

Bachelors Essay

Degree Name

Bachelor of Science (BS)

Department

Communication

Abstract

Outdoor advertising as a business phenomenon is one of the most interesting a student of modern business is likely to encounter. It has evolved into a great commercial force from obscure, crude beginnings. During its growth bitter opposition has been expressed by civic societies and associations, which have instigated reform movements having as their end the abolition of this advertising medium. More recently, however, the organized eradication of antagonizing characteristics has tended to lessen the opposition and hasten the growth of outdoor advertising.

Today outdoor advertising is one of the major selling media of the commercial world; but because of bad beginnings it still retains a bad impression in many minds. In order to give a fair discussion of an advertising medium, which unlike other media is unable to discuss itself, this thesis has been written.

Comments

A Thesis Submitted to the Marquette College of Journalism in Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Journalism

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