Date of Award
6-1928
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Business Administration
Abstract
Cooperative, group, or association advertising is the common effort of competitors to increase their sales, improve market conditions, combat a common enemy, or in other ways to improve the industry in which they have a mutual interest by advertising.
It is an economical, effective way of influencing a market. The greatest difficulty in the way of increasing group advertising is the difficulty of organizing. To present a program to which competitors will subscribe, for joint action by individuals or firms which have habitually been antagonistic, requires a high degree of organizing ability combined with a great abundance of tact.
Recommended Citation
Ellenbecker, Mary, "Cooperative Advertising" (1928). Bachelors’ Theses. 425.
https://epublications.marquette.edu/bachelor_essays/425
Comments
A Thesis submitted partially to fulfill the requirements for The Degree of Bachelor of Philosophy