Date of Award
1900
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Business Administration
Abstract
The most important factor in the production of a good catalogue is a perfectly clear idea as to exactly what the catalogue is meant to accomplish. It is often tritely said that a catalogue is to "sell goods." In truth, the best thing that a catalogue can do is to procure "an order" for goods but before this can happen some thing must occur after the receipt of the catalogue before any goods are actually sold, and that something generally happens in the mind of the buyer.
Recommended Citation
Hartmann, Elmer L., "Catalogues That Tell How" (1900). Bachelors’ Theses. 577.
https://epublications.marquette.edu/bachelor_essays/577