Export Advertising

Author

Walter A. Haise, Marquette University

Date of Award

6-1929

Degree Type

Bachelors Essay

Degree Name

Bachelor of Science (BS)

Department

Business Administration

Abstract

There is a story of a King of Spain who, after making futile attempts to make his subjects fit a common mold so as to be easily governable, gave up his task and became a clock collector. He gathered clocks of every type, shape, and size, from the four corners of the earth. Then he set himself to the task, again a futile one, of making them all tick at exactly the same time. He failed a second time and on his deathbed said: "What a fool I was to try to make my people do what even my clocks refused to do."

Comments

A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration

Recommended Citation

Haise, Walter A., "Export Advertising" (1929). Bachelors’ Theses. 613.
https://epublications.marquette.edu/bachelor_essays/613