Date of Award

5-1931

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

First Advisor

Maynard W. Brown

Abstract

The purpose of this thesis is to show whether or not special editions, and especially anniversary editions of weekly newspapers, are a profitable venture for publishers. This will be gone about by taking each paper and pointing out in it the advertising that was secured merely for this one edition. Besides this the regular advertising that was increased for this issue will be pointed out. With the amount of extra advertising known, conclusions will be drawn as to which of these special editions were profitable and how much advertising is needed to make them so.

Comments

A Dissertation Submitted to the Faculty of the School of Journalism, Marquette University, in Partial Fulfillment of the Requirements for the Degree of Bachelor of Philosophy.

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