Advertising Radio to the American Public

Author

Herman W. Nicolaus, Marquette University

Date of Award

5-1930

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

First Advisor

Maynard W. Brown

Abstract

Millions of dollars are spent each year for advertising radios. Each season these appropriations are being increased. Although, much has been wasted, it nevertheless must be admitted that radio owes it's prominence today to advertising.

In presenting this topic an endeavor will be made to show what media are employed and also the general trend in this field.

Comments

A Thesis submitted to the Faculty of the College of Journalism Marquette University, in Partial Fulfillment of the Requirements for the Degree of Bachelor of Philosophy. Milwaukee, Wisconsin

Recommended Citation

Nicolaus, Herman W., "Advertising Radio to the American Public" (1930). Bachelors’ Theses. 745.
https://epublications.marquette.edu/bachelor_essays/745