Date of Award

4-1932

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

First Advisor

Maynard W. Brown

Abstract

Material for this thesis was obtained from a general survey of The Milwaukee Journal and The Wisconsin News. Additional information was secured from books, written by authoritative authors, who have had actual experience in the Advertising field, and are prominent business people.

Comments

A Thesis submitted to the Faculty of the College of Journalism, Marquette University, in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts, Milwaukee, Wisconsin

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