Date of Award
4-1932
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Communication
First Advisor
Maynard W. Brown
Abstract
Material for this thesis was obtained from a general survey of The Milwaukee Journal and The Wisconsin News. Additional information was secured from books, written by authoritative authors, who have had actual experience in the Advertising field, and are prominent business people.
Recommended Citation
Kussrow, Harriet Isabel, "Mrs. Consumer and the Retailer" (1932). Bachelors’ Theses. 879.
https://epublications.marquette.edu/bachelor_essays/879
Comments
A Thesis submitted to the Faculty of the College of Journalism, Marquette University, in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts, Milwaukee, Wisconsin