Advertising in Ukraine: Cultural Perspectives

Authors

Jean M. Grow, Marquette UniversityFollow
Irina Akimova, Kharkov Polytechnical University

Document Type

Article

Language

eng

Format of Original

23 p.

Publication Date

1998

Publisher

World Advertising Research Center

Source Publication

International Journal of Advertising

Source ISSN

0265-0487

Original Item ID

DOI: 10.1080/02650487.1998.11104715

Abstract

This study provides an analysis of advertising in Ukraine. The study employs an empirical approach, followed by a descriptive analysis based upon a cultural studies approach. To lay a foundation the authors initially address the historical aspects of advertising. Methodology is then discussed, followed by survey results. The survey instrument contains questions focusing on demographics, product usage, advertising awareness and media usage. Finally, the authors conclude with an analysis of the data, its potential for future research and possible implications. Overall, the findings of this study point to a muted response to advertising on the part of the participants.

Comments

International Journal of Advertising, Vol. 17, No. 2 (1998): 189-211. DOI.

Recommended Citation

Grow, Jean M. and Akimova, Irina, "Advertising in Ukraine: Cultural Perspectives" (1998). College of Communication Faculty Research and Publications. 178.
https://epublications.marquette.edu/comm_fac/178