Advertising Practitioners Look at a Ban on Tobacco Advertising

Document Type

Article

Language

eng

Format of Original

8 p.

Publication Date

9-1991

Publisher

SAGE Publications

Source Publication

Journalism Quarterly

Source ISSN

0196-3031

Original Item ID

doi: 10.1177/107769909106800302

Abstract

A two-city (Milwaukee, Minneapolis) survey of advertising practitioners did not find clear support for or against a sometimes-discussed total ban against tobacco advertising. The survey did find that smokers are somewhat more resistant than nonsmokers to the idea of a ban but that advertising specialists have not been especially swayed by trade publications' strong resistance to a ban. Most believed, contrary to the tobacco industry position, that advertising entices young people to smoke. These specialists report their views shaped as much by the general press as by the specialized trade press.

Comments

Journalism Quarterly, Vol. 68, No. 3 (September 1991): 329-337. DOI.

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