Projective Techniques for Advertising and Consumer Research

Authors

Lawrence Soley, Marquette UniversityFollow

Document Type

Article

Language

eng

Format of Original

4 p.

Publication Date

6-2010

Publisher

American Academy of Advertising

Source Publication

American Academy of Advertising Newsletter

Comments

Accepted version. American Academy of Advertising Newsletter, Vol, 6, No. 2 (June 2010): 1, 3-5. Publisher link. © 2010 American Academy of Advertising. Used with permission.

Recommended Citation

Soley, Lawrence, "Projective Techniques for Advertising and Consumer Research" (2010). College of Communication Faculty Research and Publications. 27.
https://epublications.marquette.edu/comm_fac/27