Review of Humor in Advertising: A Comprehensive Analysis

Authors

Joyce M. Wolburg, Marquette UniversityFollow

Document Type

Article

Language

eng

Format of Original

1 p.

Publication Date

2007

Publisher

Emerald

Source Publication

Journal of Consumer Marketing

Source ISSN

0736-3761

Comments

Journal of Consumer Marketing, Vol. 24 No. 4 (2007): 251. DOI.

Recommended Citation

Wolburg, Joyce M., "Review of Humor in Advertising: A Comprehensive Analysis" (2007). College of Communication Faculty Research and Publications. 328.
https://epublications.marquette.edu/comm_fac/328