Review of Street Smart Advertising: How to Win the Battle of the Buzz

Authors

Joyce M. Wolburg, Marquette UniversityFollow

Document Type

Article

Language

eng

Format of Original

2 p.

Publication Date

2011

Publisher

Emerald

Source Publication

Journal of Consumer Marketing

Source ISSN

0736-3761

Comments

Journal of Consumer Marketing, Vol. 29, No. 4 (2011): 311-312. DOI.

Recommended Citation

Wolburg, Joyce M., "Review of Street Smart Advertising: How to Win the Battle of the Buzz" (2011). College of Communication Faculty Research and Publications. 332.
https://epublications.marquette.edu/comm_fac/332