Review of Lifestyle Brands: A Guide to Aspirational Marketing

Authors

Joyce M. Wolburg, Marquette UniversityFollow

Document Type

Article

Language

eng

Format of Original

2 p.

Publication Date

2014

Publisher

Emerald

Source Publication

Journal of Consumer Marketing

Source ISSN

0736-3761

Comments

Journal of Consumer Marketing, Vol. 31 No. 4 (2014): 331-332. DOI.

Recommended Citation

Wolburg, Joyce M., "Review of Lifestyle Brands: A Guide to Aspirational Marketing" (2014). College of Communication Faculty Research and Publications. 333.
https://epublications.marquette.edu/comm_fac/333