Review of Guts: Advertising From the Inside Out by John Lyons

Authors

James Pokrywczynski, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

1988

Publisher

Taylor & Francis

Source Publication

The Journal of Advertising

Source ISSN

0091-3367

Comments

The Journal of Advertising, Vol. 17, No. 4 (1988): 58-59. Permalink.

Recommended Citation

Pokrywczynski, James, "Review of Guts: Advertising From the Inside Out by John Lyons" (1988). College of Communication Faculty Research and Publications. 479.
https://epublications.marquette.edu/comm_fac/479