Document Type
Article
Language
eng
Publication Date
11-2015
Publisher
Elsevier
Source Publication
Public Relations Review
Source ISSN
0363-8111
Abstract
The goal of this study is to identify and understand an effective government–public relationship building based on a synthetic approach to public segmentation. Using a national survey dataset, this study examines how different types of publics have trust differently in federal, state, and local government. By exploring how situational and cross-situational variables predict trust in government, the study finds that there are different predictors for trust in each level of government. Further, the results provide important insight into how public relations practitioners and researchers can build and maintain an effective government–public relationship with the key publics. Thus, the current study aims to fundamentally make contribution to theoretical and practical development in relationship-building research.
Recommended Citation
Kim, Young, "Toward an Effective Government–Public Relationship: Organization–Public Relationship Based on a Synthetic Approach to Public Segmentation" (2015). College of Communication Faculty Research and Publications. 482.
https://epublications.marquette.edu/comm_fac/482
Comments
Accepted version. Public Relations Review, Vol. 41, No. 4 (November 2015): 456-460. DOI. © 2015 Elsevier. Used with permission.
Young Kim was affiliated with Louisiana State University at the time of publication.