Document Type
Article
Language
eng
Publication Date
Spring 2015
Publisher
Wiley
Source Publication
Business and Society Review
Source ISSN
0045-3609
Abstract
The goal of this study was to develop and demonstrate a new ethical model for crisis communication. This article examined the crisis communication practices as well as literature and found essential elements—what, how, and when—for ethical and effective crisis communication. Based on these three variables, a new three‐part model, the TTR Test, was proposed, utilizing three principles: Transparency (what), Two‐way symmetrical communication (how), and Right time (when). To investigate how the test can be applied to the real world, this article examined BP's crisis communication during the 2010 Gulf of Mexico oil spill.
Comments
Accepted version. Business and Society Review, Vol. 120, No. 1 (Spring 2015): 57-81. DOI. © 2015 John Wiley & Sons, Inc. Used with permission.
Young Kim was affiliated with Louisiana State University at the time of publication.