Coke and the Digital Age

Authors

Tao Deng, Marquette UniversityFollow
Daradirek Ekachai, Marquette UniversityFollow
Jean Grow, Marquette UniversityFollow

Document Type

Contribution to Book

Publication Date

2020

Publisher

Taylor & Francis (Routledge)

Source Publication

Decoding Coca-Cola

Source ISSN

9781138495449

Comments

Accepted version. "Coke and the Digital Age," in Decoding Coca-Cola : a biography of a global brand / edited by Robert Crawford, Linda Brennan and Susie Khamis. Abingdon, Oxon ; New York, NY : Routledge 2021: 89-110. © 2020 Taylor & Francis (Routledge). Used with permission.

Recommended Citation

Deng, Tao; Ekachai, Daradirek; and Grow, Jean, "Coke and the Digital Age" (2020). College of Communication Faculty Research and Publications. 556.
https://epublications.marquette.edu/comm_fac/556