Document Type

Article

Publication Date

2020

Publisher

Taylor & Francis (Routledge)

Source Publication

Journal of Marketing Management

Source ISSN

0267-257x

Comments

Accepted version. Journal of Marketing Management, Vol. 36, No. 13-14 (2020): 1153-1168. DOI. © 2020 Taylor & Francis (Routledge). Used with permission.

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