Roundtable on the State of the Advertising Industry: Equity and Inclusion Matters, Part II

Authors

Tyrha M. Lindsey-Warren, Baylor University
Amber Chenevert, New York University
Yusuf Chuku, VMLY&RFollow
Tasha Gilroy, VMLY&R
Marco Howell, VMLY&RFollow
J. P. James, Salem State UniversityFollow
Lukeisha Paul, GroupM US
Shalini Shankar, Northwestern University
Kevin D. Thomas, Marquette UniversityFollow

Document Type

Article

Publication Date

Fall 2020

Publisher

Advertising Educational Foundation

Source Publication

Advertising & Society Quarterly

Source ISSN

1534-7311

Original Item ID

DOI: 10.1353/asr.2021.0009

Abstract

On May 11, 2020, a panel of academics and industry leaders came together to discuss the state of equity and inclusion in the advertising industry. In Part II of this roundtable, participants discuss many topics: examples of positive advertising work effectively reflecting and reaching diverse audiences of the 21st century; best practices for producing more diverse and inclusive advertising; how to use advertising to engage all segments of the population and allow people to check their misconceptions about others; how much money and resources go toward diversity, equity, and inclusion efforts in advertising; how to get new talent interested in advertising; how to recruit and retain diverse talent; how to encourage talent to be the change that they want to see in advertising; advice for practitioners, professors, and brands on how to achieve a more equitable, inclusive, and diverse world through advertising.

Comments

Advertising & Society Quarterly, Vol. 21, No. 3 (Fall 2020). DOI.

Recommended Citation

Lindsey-Warren, Tyrha M.; Chenevert, Amber; Chuku, Yusuf; Gilroy, Tasha; Howell, Marco; James, J. P.; Paul, Lukeisha; Shankar, Shalini; and Thomas, Kevin D., "Roundtable on the State of the Advertising Industry: Equity and Inclusion Matters, Part II" (2020). College of Communication Faculty Research and Publications. 565.
https://epublications.marquette.edu/comm_fac/565