Roundtable on the State of the Advertising Industry: Equity and Inclusion Matters, Part II

Document Type

Article

Publication Date

Fall 2020

Publisher

Advertising Educational Foundation

Source Publication

Advertising & Society Quarterly

Source ISSN

1534-7311

Original Item ID

DOI: 10.1353/asr.2021.0009

Abstract

On May 11, 2020, a panel of academics and industry leaders came together to discuss the state of equity and inclusion in the advertising industry. In Part II of this roundtable, participants discuss many topics: examples of positive advertising work effectively reflecting and reaching diverse audiences of the 21st century; best practices for producing more diverse and inclusive advertising; how to use advertising to engage all segments of the population and allow people to check their misconceptions about others; how much money and resources go toward diversity, equity, and inclusion efforts in advertising; how to get new talent interested in advertising; how to recruit and retain diverse talent; how to encourage talent to be the change that they want to see in advertising; advice for practitioners, professors, and brands on how to achieve a more equitable, inclusive, and diverse world through advertising.

Comments

Advertising & Society Quarterly, Vol. 21, No. 3 (Fall 2020). DOI.

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