The Internet Asks: Why Are There No Science Shirts for Girls? Examining A Retailer’s Marketing Misstep and Public Relations Success
Document Type
Contribution to Book
Publication Date
3-2019
Publisher
Peter Lang Publishing, Inc., International Academic Publisher
Source Publication
Beyond Princess Culture
Source ISSN
9781433156373
Recommended Citation
Gilkerson, Nathan, "The Internet Asks: Why Are There No Science Shirts for Girls? Examining A Retailer’s Marketing Misstep and Public Relations Success" (2019). College of Communication Faculty Research and Publications. 576.
https://epublications.marquette.edu/comm_fac/576
COinS
Comments
"The Internet Asks: Why Are There No Science Shirts for Girls? Examining A Retailer’s Marketing Misstep and Public Relations Success," in Beyond Princess Culture: Gender and Children's Marketing. New York, NY : Peter Lang, [2019] Publisher link.