Document Type

Presentation

Publication Date

6-1979

Publisher

Institute of the Catholic Press

Source Publication

The Future of Catholic Press

Abstract

The study, according to the report, ’’arose out of the conviction of the officers of the Catholic Press Association that ’editors, circulation and promotion directors must understand the thinking, feelings, fears and ideals of their audience and potential audience before meaningful communication and growth in circulation can take place. The view of the CPA, according to the Gallup report, is that "the Catholic press can provide understanding and explain religious values. It can bridge the gap between generations. It can cushion and clarify change. But to communicate effectively, it must understand its audience."

Comments

Author version. "Information Seeking and Usage by Milwaukee Area Catholics." A contribution to the book titled "The Future of Catholic Press:" Presented at the June 1979 Conference Institute of the Catholic Press, Marquette University, College of Journalism, June 1979. ©2006The Author. Used with permission.

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