Document Type
Presentation
Publication Date
8-2004
Publisher
Association for Education in Journalism and Mass Communication
Source Publication
AEJMC Annual Convention
Abstract
Two survey data sets test a model of Risk Information Seeking and Processing, informed by Eagly and Chaiken’s (1993) Heuristic-Systematic model, that describes characteristics of individuals that predispose them to seek and process information about health and environmental risks in different ways. Results indicate that information insufficiency relates positively with active seeking and systematic processing of risk information and negatively with avoidance and heuristic processing of it. Individuals are more likely to process systematically if they believe that media channels contain essential validity cues.
Recommended Citation
Griffin, Robert J.; Powell, Maria; Dunwoody, Sharon; Neuwirth, Kurt; Clark, David E.; and Novotny, Vladimir, "Testing the Robustness of a Risk Information Processing Model" (2004). College of Communication Faculty Research and Publications. 657.
https://epublications.marquette.edu/comm_fac/657
Comments
Author version. "Testing the Robustness of a Risk Information Processing Model." A Paper presented to the Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication, annual convention. Toronto, Ontario, Canada, August 2004. DOI. ©2004 The Author. Used with permission.