Values, Affect and Risk Perception

Authors

Kurt Neuwirth, University of Cincinnati
Sharon Dunwoody, University of Wisconsin - Madison
Robert J. Griffin, Marquette UniversityFollow

Document Type

Presentation

Publication Date

11-1997

Publisher

National Communication Association

Source Publication

Annual NCA Convention

Abstract

Three pilot studies provided data exploring the roles of values, threats to these selfsame values and emotions in the perception of risk. Results indicate that judgements about risk are associated with a wide variety of values and perceived threats to values. The findings also revealed that the negative emotions such as sadness, worry, anger, disgust, helplessness and uncertainty were significantly related to risk perception. The authors' discussion advances the view that the range of topics considered appropriate to risk communication can be extended to the area of public opinion and rhetorical studies.

Comments

Author version. "Values, Affect and Risk Perception" A Paper presented at the National Communication Association Annual Convention. Chicago IL. November 1997 link. © 1997 The Author. Used with permission.

Recommended Citation

Neuwirth, Kurt; Dunwoody, Sharon; and Griffin, Robert J., "Values, Affect and Risk Perception" (1997). College of Communication Faculty Research and Publications. 665.
https://epublications.marquette.edu/comm_fac/665