Document Type
Presentation
Publication Date
12-1995
Publisher
Society for Risk Analysis
Source Publication
SRA Annual Conference
Abstract
The study examined predictors of channels use for information about two water-borne hazards: cryptosporidium and lead. Both channel access costs and the perceived utility of a channel’s content were found to be significant predictors of channel reliance. Channel access costs and reliance played important roles in accounting for media exposure patterns. Channel reliance and, to a lessor extent, the perceived usefulness of a channel were associated with topic-specific media attention and interpersonal discussion.
Recommended Citation
Neuwirth, Kurt; Griffin, Robert J.; and Dunwoody, Sharon, "The Relationship of Access Difficulty and Informational Usefulness to Public Reliance on Risk Communication Channels" (1995). College of Communication Faculty Research and Publications. 670.
https://epublications.marquette.edu/comm_fac/670
Comments
Author version. "The Relationship of Access Difficulty and Informational Usefulness to Public Reliance on Risk Communication Channels." A Paper presented at the Society for Risk Analysis Annual Conference. Honolulu HI, December 1995. Link. ©1995 The Author. Used with permission.