Document Type
Article
Publication Date
7-2025
Publisher
Taylor & Francis (Routledge)
Source Publication
Mass Communication and Society
Source ISSN
1520-5436
Original Item ID
DOI: 10.1080/15205436.2025.2534979
Abstract
This study examines the separate and combined effects of prebunking and debunking crisis misinformation as crisis communication strategies on social media. In an experimental study (N = 483) among social media users, this study found: 1) a positive impact of stealing thunder and 2) positive effects of the strategy combining prebunking and debunking (truth sandwich) on an organization’s reputation and on publics’ supportive behaviors. The findings help crisis communicators understand how to effectively prevent the negative outcomes of misinformation on social media, namely through application of the ‘truth sandwich’ strategy.
Recommended Citation
Kim, Young and Lim, Hyunji (Dana), "“Truth Sandwich” To Dispel Crisis Misinformation: Exploring the Separate and Combined Impacts of Inoculation, Narratives, and Stealing Thunder on Correcting Crisis Misinformation on Social Media" (2025). College of Communication Faculty Research and Publications. 711.
https://epublications.marquette.edu/comm_fac/711
Comments
Accepted version. Mass Communication and Society, Vol. 29, No. 1 (July 2025): 121-141. DOI. © 2025 Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication. Used with permission.