Document Type

Article

Publication Date

2024

Publisher

Association for Computing Machinery (ACM)

Source Publication

Proceedings of the ACM on Human-Computer Interaction

Source ISSN

2573-0142

Original Item ID

DOI: 10.1145/3676530

Abstract

Femtech, a growing sector in mobile healthcare technology, caters to women's needs across various life stages with digital solutions like period tracking and pregnancy management apps. Maintaining robust data privacy is crucial due to the sensitive nature of the information involved, such as menstrual cycles and pregnancy status. Our research analyzes user feedback from platforms like the Apple App Store and Google Play Store to understand perceptions of femtech apps, covering accessibility, interface, features, and privacy concerns. Understanding user perspectives helps developers enhance usability and trust, driving further adoption. Prioritizing privacy also fosters industry advancement. This paper stresses the importance of dialogue among developers, users, and policymakers in femtech. Our findings aim to facilitate positive change within the femtech sector, leading to more inclusive, user-centric, and ethically driven advancements, benefiting both the industry and its users.

Comments

Published version. Proceedings of the ACM on Human-Computer Interaction, Vol. 8 (2024): 1-21. DOI. © 2024 The Author(s). Published by the Association for Computing Machinery (ACM).

This work is licensed under a Creative Commons Attribution International 4.0 License.

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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