Date of Award


Degree Type

Master's Essay - Restricted

Degree Name

Master of Business Administration (MBA)


Business Administration


In the highly competitive field of today's business, the most successful companies, large or small, are apt to be those which develop and market new products on a profitable basis. This has been of increasing importance in recent years and will reach even greater importance in the future as competition continues to intensify and the flood of new products shortens the life span of existing products. As one executive stated: "Competition has made the long term become short term by necessity"?