The Density of Convenience Retail and the Type of Traffic - Commuting, Local and Retail

Authors

Kyle P. Koller, Jones, Lang, Lasalle - Chicago
Anthony Pennington-Cross, Marquette UniversityFollow

Document Type

Article

Publication Date

2019

Publisher

Taylor & Francis

Source Publication

Journal of Real Estate Research

Source ISSN

0896-5803

Original Item ID

DOI: 10.1080/10835547.2019.12091528

Abstract

We use data from the National Establishment Time Series (NETS) database to examine gas station density in metropolitan areas within the State of Wisconsin over the 2010–2012 period. Our results suggest that while gas station density is affected by overall traffic volume, it is more important to know what type of traffic is passing through the market area. Specifically, after controlling for total volume having more retail increases the density of gas stations in an area. Consistent with gasoline purchases being part of a shopping trip, destination retail (department and home improvement stores) has the largest impact on gasoline station density. The benefits of retail agglomerations are evident.

Comments

Journal of Real Estate Research, Vol. 41, No. 2 (2019): 319-346. DOI.

Recommended Citation

Koller, Kyle P. and Pennington-Cross, Anthony, "The Density of Convenience Retail and the Type of Traffic - Commuting, Local and Retail" (2019). Finance Faculty Research and Publications. 136.
https://epublications.marquette.edu/fin_fac/136