Title
Interpreting Consumer Survey Datasets in Mediamark Reporter
Document Type
Tutorial
Publication Date
Winter 1-27-2011
Abstract
Tutorial explains how to interpret consumer survey datasets in Mediamark Reporter. Consumer survey datasets are huge surveys of consumers conducted by several major market research companies, which are not aimed at any one client. Basically, 'one-size-tries-to-fit-all' market research.
Recommended Citation
Marquette University Raynor Memorial Libraries, "Interpreting Consumer Survey Datasets in Mediamark Reporter" (2011). Library Learning Objects. 22.
https://epublications.marquette.edu/lib_learning/22
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