Hyper Norms: Searching for a Global Code of Conduct

Authors

Gene R. Laczniak, Marquette UniversityFollow
Ann-Marie Kennedy, Auckland University of Technology

Document Type

Article

Language

eng

Publication Date

9-27-2011

Source Publication

Journal of Macromarketing

Source ISSN

0276-1467

Abstract

As organizations continue to increase their level of operations across international borders, their ethical conduct becomes a greater social concern. A global code of ethics allows organizations to follow one code for all countries rather than creating and administering multiple separate codes. Currently, there are several thoughtful global codes of ethics developed by different stakeholders. This paper provides an analysis of some of the major global codes of ethics available to multinational corporations. Their shared norms are identified and synthesized into three Hyper Norms that can both aid marketing organizations in formulating their core principles and be applied to research dealing with macromarketing systems.

Comments

Accepted version. Journal of Macromarketing, Volume 31, No. 3 (September 2011), DOI. © 2011 by SAGE Publications. Used with permission.

Recommended Citation

Laczniak, Gene R. and Kennedy, Ann-Marie, "Hyper Norms: Searching for a Global Code of Conduct" (2011). Marketing Faculty Research and Publications. 100.
https://epublications.marquette.edu/market_fac/100