Document Type
Article
Language
eng
Publication Date
5-2009
Publisher
Springer
Source Publication
Journal of Business Ethics
Source ISSN
0167-4544
Abstract
The "justice of markets" is intricately connected to the treatment of the poor and the disadvantaged in market economies. The increased interest of multinational corporations in low-income market segments affords, on one hand, the opportunity for a more inclusive capitalism, and on the other, the threat of greater exploitation of poor and disadvantaged consumers. This article traces the contributions of Catholic Social Teaching and its basic principles toward providing insight into what constitutes "justice" in such "marketing to the impoverished" situations.
Recommended Citation
Santos, Nicholas J. C. and Laczniak, Gene R., ""Just" Markets from the Perspective of Catholic Social Teaching" (2009). Marketing Faculty Research and Publications. 12.
https://epublications.marquette.edu/market_fac/12
Comments
Accepted version. Journal of Business Ethics, Vol. 89, Supplement 1 (May 2009): 29-38. © 2009 Springer. Used with permission. The final publication is available at Springer via http://dx.doi.org/10.1007/s10551-008-9908-8.
Shareable Link. Provided by the Springer Nature SharedIt content-sharing initiative.