Relationship Quality vs. Service Quality: An Investigation of Their Impact On Value, Satisfaction, Behavioral Intentions in the Life Insurance Industry

Authors

Srinivas Durvasula, Marquette UniversityFollow
Steven Lysonski, Marquette UniversityFollow
Subhash C. Mehta, University of Southern MaineFollow
Buck Peng Tang, University of South Australia

Document Type

Article

Publication Date

2005

Source Publication

Asian Journal of Marketing

Source ISSN

1819-1924

Comments

Asian Journal of Marketing, Vol. 11, No. 1 (2005): 92-103. Publisher Link.

Recommended Citation

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash C.; and Tang, Buck Peng, "Relationship Quality vs. Service Quality: An Investigation of Their Impact On Value, Satisfaction, Behavioral Intentions in the Life Insurance Industry" (2005). Marketing Faculty Research and Publications. 127.
https://epublications.marquette.edu/market_fac/127