Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling

Authors

J. Craig Andrews, Marquette UniversityFollow
Chung-Tung Jordan Lin, US Food and Drug Administration
Alan S. Levy, US Food and Drug Administration
Serena Lo, US Food and Drug Administration

Document Type

Article

Publication Date

Spring 2014

Source Publication

Journal of Public Policy & Marketing

Source ISSN

0743-9156

Abstract

Americans have increasingly busy lifestyles and desire quick and nutritious food choices. To provide consumers with at-a-glance nutrition information, many food manufacturers have introduced front-of-package (FOP) nutritional labeling systems. The purpose of this review is to reach out to the marketing and public policy discipline by identifying research needs on FOP systems not only to aid decision making for federal agencies, but also to help advance research on this important topic. We describe the many FOP systems, the FDA's regulatory background and approach to FOP systems, recent experimental research and gaps in knowledge, and research needs on FOP nutrition labeling.

Comments

Published version. Journal of Public Policy & Marketing, Vol. 33, No. 1 (Spring 2014): 10-16. DOI. © 2014 American Marketing Association. Used with permission.

Recommended Citation

Andrews, J. Craig; Lin, Chung-Tung Jordan; Levy, Alan S.; and Lo, Serena, "Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling" (2014). Marketing Faculty Research and Publications. 136.
https://epublications.marquette.edu/market_fac/136