The Role of Social Marketing in Preventing and Reducing Substance Abuse

Authors

J. Craig Andrews, Marquette UniversityFollow
Richard G. Netemeyer, University of Virginia - Main CampusFollow

Document Type

Article

Language

eng

Format of Original

40 p.; 24 cm

Publication Date

2015

Publisher

ABC-CLIO/Praeger

Source Publication

The Handbook of Persuasion and Social Marketing

Source ISSN

9781440804045

Comments

The Handbook of Persuasion and Social Marketing, Vol. 3 (2015): 155-194. Publisher Link.

Recommended Citation

Andrews, J. Craig and Netemeyer, Richard G., "The Role of Social Marketing in Preventing and Reducing Substance Abuse" (2015). Marketing Faculty Research and Publications. 161.
https://epublications.marquette.edu/market_fac/161