Culture and Chocolate Consumption in China: A Case Study of the Launch of a Brazilian Brand

Authors

Syed H. Akhter, Marquette UniversityFollow
Marcilio Machado, Fucape Business SchoolFollow

Document Type

Abstract

Language

eng

Publication Date

2015

Publisher

Athens Institute for Education and Research

Source Publication

Management & Marketing Abstracts: 13th Annual International Conference on Management & Marketing

Comments

Published version. Management & Marketing Abstracts: 13th Annual International Conference on Management & Marketing (2015): 17-18. Publisher link. © 2015 Athens Institute for Education and Research. Used with permission.

Recommended Citation

Akhter, Syed H. and Machado, Marcilio, "Culture and Chocolate Consumption in China: A Case Study of the Launch of a Brazilian Brand" (2015). Marketing Faculty Research and Publications. 163.
https://epublications.marquette.edu/market_fac/163