The Relationship Between Marketing Ethics and Corporate Social Responsibility: Serving Stakeholders and the Common Good

Authors

Gene R. Laczniak, Marquette UniversityFollow
Patrick E. Murphy, University of Notre DameFollow

Document Type

Contribution to Book

Language

eng

Publication Date

2016

Publisher

Edward Elgar Publishing

Source Publication

Handbook of Research on Marketing and Corporate Social Responsibility

Source ISSN

9781785368660

Comments

Published version. "The Relationship Between Marketing Ethics and Corporate Social Responsibility :Serving Stakeholders and the Common Good" in Handbook of Research on Marketing and Corporate Social Responsibility, edited by Ronald Paul Hill and Ryan Langan. Cheltenham, UK ; Northampton, MA : Edward Elgar, 2016: 68-87. Publisher link. © 2016 Edward Elgar. Used with permission.

Recommended Citation

Laczniak, Gene R. and Murphy, Patrick E., "The Relationship Between Marketing Ethics and Corporate Social Responsibility: Serving Stakeholders and the Common Good" (2016). Marketing Faculty Research and Publications. 193.
https://epublications.marquette.edu/market_fac/193