The Future of Marketing Strategy

Authors

Robert F. Lusch, University of Oklahoma Norman CampusFollow
Jon G. Udell, University of Wisconsin - Madison
Gene R. Laczniak, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

12-1976

Publisher

Elsevier

Source Publication

Business Horizons

Source ISSN

0007-6813

Comments

Business Horizons, Vol. 19, No. 6 (December 1976): 65-74. DOI.

Recommended Citation

Lusch, Robert F.; Udell, Jon G.; and Laczniak, Gene R., "The Future of Marketing Strategy" (1976). Marketing Faculty Research and Publications. 227.
https://epublications.marquette.edu/market_fac/227