Information Content in Print Advertising

Authors

Gene R. Laczniak, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

6-1979

Publisher

SAGE Publications

Source Publication

Journalism Quarterly

Source ISSN

0196-3031

Abstract

An analysis of whether print ads are mostly persuasive or mostly information suggests the issue is far from settled.

Comments

Journalism Quarterly, Vol. 56, No. 2 (June 1979): 324-325. DOI.

Recommended Citation

Laczniak, Gene R., "Information Content in Print Advertising" (1979). Marketing Faculty Research and Publications. 229.
https://epublications.marquette.edu/market_fac/229