Social Marketing: Its Ethical Dimensions

Authors

Gene R. Laczniak, Marquette UniversityFollow
Robert F. Lusch, University of Oklahoma Norman CampusFollow
Patrick E. Murphy, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

1979

Publisher

American Marketing Association

Source Publication

Journal of Marketing

Source ISSN

0022-2429

Comments

Published version. Journal of Marketing, Vol. 43, No. 2 (1979): 29-36. DOI. © 1979 American Marketing Association. Used with permission.

Recommended Citation

Laczniak, Gene R.; Lusch, Robert F.; and Murphy, Patrick E., "Social Marketing: Its Ethical Dimensions" (1979). Marketing Faculty Research and Publications. 247.
https://epublications.marquette.edu/market_fac/247