Marketing at the Base-of-the-Pyramid with Fairness and Equity

Authors

Nicholas J C Santos, Marquette UniversityFollow

Document Type

Presentation

Language

eng

Publication Date

2013

Publisher

American Marketing Association

Source Publication

Winter Marketing Educators' Conference 2013

Comments

Published version. Marketing at the Base-of-the-Pyramid with Fairness and Equity. Winter Marketing Educator Conference 2013. Publisher link.© 2017 American Marketing Association.

Recommended Citation

Santos, Nicholas J C, "Marketing at the Base-of-the-Pyramid with Fairness and Equity" (2013). Marketing Faculty Research and Publications. 243.
https://epublications.marquette.edu/market_fac/243