Location and Pull of Proximate Markets: Internationalisation Decisions of Firms in a Small Economy

Authors

Syed Akhter, Marquette UniversityFollow
Barney G. Pacheco

Document Type

Article

Language

eng

Publication Date

2017

Publisher

Inderscience Enterprises, LTD

Source Publication

Journal for International Business and Entrepreneurship Development

Source ISSN

1549-9324

Abstract

Existing studies have mostly focused on internationalisation decisions of small and mid-sized enterprises (SMEs) from either developed economies or large developing economies. This paper fills a gap in the literature by focusing on SMEs in a small economy. A qualitative approach, utilising in-depth interviews, was adopted to discover the effects of resource endowments and psychic distance on where, why, and how firms expand business internationally. Executives from five key business-to-consumer sectors were interviewed. Findings show how the firms perceived and responded to global competitive developments and how resource endowments and psychic distance affected international market research, market selection, and market development decisions.

Comments

Journal for International Business and Entrepreneurship Development, Vol. 10, No.2 (2017). DOI.

Recommended Citation

Akhter, Syed and Pacheco, Barney G., "Location and Pull of Proximate Markets: Internationalisation Decisions of Firms in a Small Economy" (2017). Marketing Faculty Research and Publications. 249.
https://epublications.marquette.edu/market_fac/249