Document Type
Contribution to Book
Language
eng
Publication Date
1989
Publisher
Lexington Books
Source Publication
International Strategic Management
Source ISSN
0669201081
Recommended Citation
Akhter, Syed and Friedman, Roberto, "International Market Entry Strategies and Level of Involvement in Marketing Activities" (1989). Marketing Faculty Research and Publications. 252.
https://epublications.marquette.edu/market_fac/252
Comments
Published version. "International Market Entry Strategies and Level of Involvement in Marketing Activities," in International Strategic Management edited by Anant R. Negandhi and Arun Savara. Lexington, Mass. : Lexington Books, 1989: 157-172. Publisher link. © 1989 Lexington Books. All rights reserved. Please contact the publisher for permission to copy, distribute or reprint.