Japanese Attitudes Toward American Business Involvement in Japan: an Empirical Investigation

Authors

Syed Akhter, Marquette UniversityFollow
Toshikazu Hamada, Sophia University

Document Type

Article

Language

eng

Publication Date

1984

Publisher

Emerald

Source Publication

Journal of Consumer Marketing

Source ISSN

0736-3761

Abstract

Examines Japanese attitudes and behavioral intentions toward US products, firms, and government. Findings indicate that, although Japanese consumers do not regard US products as better than competing Japanese products, they still tend to purchase them. Furthermore, they want their government to keep an eye on US businesses, but not to set limits on market share and investments or restrict repatriation of profits. The respondents were open to the idea of Japanese scientists and firms sharing their technology with US firms. Presents the strategic implications of these findings.

Comments

Accepted version. Journal of Consumer Marketing, Vol. 12 No, 3, (1995): 56-62. DOI. © 1995 Emerald. Used with permission.

Recommended Citation

Akhter, Syed and Hamada, Toshikazu, "Japanese Attitudes Toward American Business Involvement in Japan: an Empirical Investigation" (1984). Marketing Faculty Research and Publications. 253.
https://epublications.marquette.edu/market_fac/253