It Takes Two: Developing a Successful Partnership between Clients and Students in Client-Based Projects

Authors

Rebecca Dingus, Central Michigan University
Alexander Milovic, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

5-2018

Publisher

North American Business Press

Source Publication

Journal of Higher Education Theory and Practice

Source ISSN

2158-3595

Abstract

Both faculty and employers are motivated to advance learning beyond the classroom in order to teach skills required by graduates to succeed in business careers. The authors use a client-based project to build a bridge between marketing theory and practice, allowing students to develop their skills within a course while working with a real company. The authors demonstrate how a client-based project can succeed in the classroom with motivating incentives, positive client engagement, and earning real-world experience-all of which positively enhanced students 'participation, project deliverables, and enjoyment in the class project.

Comments

Published version. Journal of Higher Education Theory and Practice, Vol. 18, No. 1 (May 2018): 64-69. Publisher link. © 2018 North American Business Press. Used with permission.

Recommended Citation

Dingus, Rebecca and Milovic, Alexander, "It Takes Two: Developing a Successful Partnership between Clients and Students in Client-Based Projects" (2018). Marketing Faculty Research and Publications. 264.
https://epublications.marquette.edu/market_fac/264