Document Type
Article
Language
eng
Publication Date
5-2018
Publisher
North American Business Press
Source Publication
Journal of Higher Education Theory and Practice
Source ISSN
2158-3595
Abstract
Both faculty and employers are motivated to advance learning beyond the classroom in order to teach skills required by graduates to succeed in business careers. The authors use a client-based project to build a bridge between marketing theory and practice, allowing students to develop their skills within a course while working with a real company. The authors demonstrate how a client-based project can succeed in the classroom with motivating incentives, positive client engagement, and earning real-world experience-all of which positively enhanced students 'participation, project deliverables, and enjoyment in the class project.
Recommended Citation
Dingus, Rebecca and Milovic, Alexander, "It Takes Two: Developing a Successful Partnership between Clients and Students in Client-Based Projects" (2018). Marketing Faculty Research and Publications. 264.
https://epublications.marquette.edu/market_fac/264
Comments
Published version. Journal of Higher Education Theory and Practice, Vol. 18, No. 1 (May 2018): 64-69. Publisher link. © 2018 North American Business Press. Used with permission.