Are Smaller Firms More Export Competitive? A Study of Brazilian Firms

Authors

Roque Zin, Universidade de Caxias do Sul
Paulo Fernando Pinto Barcellos, University of Caxias do Sul, BrazilFollow
Syed H. Akhter, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

1995

Publisher

Emerald

Source Publication

Journal of Consumer Marketing

Abstract

This article analyses the export performance of Brazilian firms from 2002 to 2010, when the Brazilian currency became stronger. Firms were classified according to their size (micro, small, midsize and large) and to exports volume in American dollars (USD). The Revealed Comparative Advantage Index (Balassa, 1965) was used to analyse the effects of currency fluctuations on export performance.¹ Results indicate that despite unfavourable conditions caused by currency appreciation, smaller firms increased exports volume and improved competitiveness more than large firms.

Comments

Published version. Journal of Consumer Marketing, Vol. 12, No. 3 (1995): 56-62. DOI. © 1995 Emerald . Used with permission.

Recommended Citation

Zin, Roque; Barcellos, Paulo Fernando Pinto; and Akhter, Syed H., "Are Smaller Firms More Export Competitive? A Study of Brazilian Firms" (1995). Marketing Faculty Research and Publications. 268.
https://epublications.marquette.edu/market_fac/268