Futures Research: A New Perspective for Corporate Planning

Authors

Gene R. Laczniak, Marquette UniversityFollow
Robert F. Lusch, University of Oklahoma Norman Campus

Document Type

Article

Language

eng

Publication Date

10-1977

Publisher

Center for Economic and Management Researc, College of Business Administration, University of Oklahoma

Source Publication

Oklahoma Business Bulletin

Comments

Accepted version. Oklahoma Business Bulletin, Vol. 2, No. 2 (October 1977): 10-15. Publisher link. (c) Price School of Business. Used with Permission

Recommended Citation

Laczniak, Gene R. and Lusch, Robert F., "Futures Research: A New Perspective for Corporate Planning" (1977). Marketing Faculty Research and Publications. 270.
https://epublications.marquette.edu/market_fac/270