Emerald Publishing Limited
Journal of Consumer Marketing
The purpose of this paper is to explore the behaviors that revolve around collecting, the motivations behind these behaviors and the psychological benefits collectors receive from engaging in these collecting behaviors.
A thorough literature review and integration of prominent psychological and social psychology theories are used to propose a conceptual model, several research propositions and potential research questions for future scholarship.
This paper proposes that a collector salient identity and collecting motives drive tension-inducing social and solitary collecting behaviors and that these behaviors in turn reinforce the collector salient identity. Relevant aspects of the collecting phenomenon are explored, and included propositions provide future research direction to validate a proposed conceptual model designed to provide insights into a common consumer behavior.
This paper provides a broad conceptual model and explores several details of consumer collecting behavior as a basis for future research.
Spaid, Brian I., "Exploring Consumer Collecting Behavior: A Conceptual Model and Research Agenda" (2018). Marketing Faculty Research and Publications. 273.
ADA Accessible Version
Accepted version. Journal of Consumer Marketing, Vol. 35 No. 6 (2018): 653-662. DOI. © 2018, Emerald Publishing Limited. Used with permission.